Found Surface Website
Designing a website that communicates both a brand and a manufacturing ecosystem
Overview
Found Surface is an eco friendly manufacturing company based in Cleveland, Ohio. The company produces garments while also offering manufacturing services to other brands.
The goal of this project was to redesign the Found Surface website, so it communicated not only the products being created but also the manufacturing capabilities, supply chain transparency, and sustainability efforts behind them.
The redesign focused on restructuring the user experience so the website could function both as a brand platform and as a gateway for companies interested in starting manufacturing projects.
Design Strategy
Found Surface serves two audiences: shoppers and creators.
Some visitors come to purchase finished garments, while others are looking to manufacture products. To support both, I designed a navigation system that functions like two experiences within one platform.
Users can toggle between Shop and Make at the top of the interface.
Shop highlights finished garments and product storytelling.
Make focuses on manufacturing services, production capabilities, and supply chain transparency.
This approach keeps the experience clear, focused, and free of unnecessary complexity.
Home Page Experience
The homepage is designed to communicate the brand instantly.
The interface is intentionally minimal, with the menu hidden on load. A direct message introduces Found Surface as an eco-friendly manufacturing company based in Cleveland, Ohio.
This ensures visitors understand the company within seconds.
When the menu is activated, the navigation adapts based on whether users are in Shop or Make mode surfacing the most relevant content for each experience.
Outcome
By clearly separating the Shop and Make experiences, visitors could quickly identify whether they were exploring products or looking to start a manufacturing project. The Make section helped explain the company’s capabilities, supply chain process, and sustainability efforts in a way that was easier for potential partners to understand.